Ever been to a gathering only not to know anyone you know?
That’s what marketing is like! You have to approach strangers, people you don’t know! You’ll need to firstly get around introductions, and then you can move into who you are and what you do!
I think everybody whether or not you’re in marketing should practice this art! Begin to talk to randoms whether it’s at the beach, the pool, the street – where ever! You’ll be surprised at who you meet!
Today I just said ‘Kia Ora’ to a guy walking at the beach today. Turns out his brother in law owns a large software development / web dev firm! Get to expand your contacts and become comfortable with it!